Non-Financial Partner Marketing (Alex)

This page lays out the marketing the client can do with partners without spending money on incentives, organised by category, buyer stage and effort.

What it is

A REPORT page, generated by Alex on top of Sam's published Workshop Pack and the intake. Alex only runs after Sam's pack is published. It is LLM-drafted and consultant-editable.

What each section means

• Marketing opportunities. The full set of non-financial partner motions for the client. In the sample the numbered set reads:

1. Co-marketing with complementary SaaS
2. Reseller program with managed service providers
3. Affiliate program (agencies/consultants)
4. Strategic content partnerships with industry voices
5. Integration partnerships with platforms
6. Industry event sponsorships plus activations
7. Customer advisory board (CAB) program
8. Strategic analyst relationships plus reports
9. White-label / embedded partnerships
10. Channel program with tech platforms

• The opportunity lists. The motions are split across "Marketing opportunities 1" and "Marketing opportunities 2" for readability, each tied back to its category and buyer stage.
• Effort mix across the full programme. A programme summary showing how the motions distribute by effort (for example a spread across low, medium and higher-effort motions), so the client can balance quick wins against bigger plays.

Reviewing it before publishing

• Each motion maps to a real priority category and buyer stage, they should not be generic marketing ideas.
• The effort mix is realistic: not every motion should be high-effort, and the programme summary should reflect a workable balance.
• The motions are genuinely non-financial, no paid incentives smuggled in here (those belong in the value-proposition page).
• The client's real name appears, no sample company.